Reframing traditional Korean furniture as sculptural objects
 for contemporary spaces and everyday life.

Go Objet combines the Korean word Go (古), meaning “old,” with objet. Created by artisan So Joonghan, who trained under Master Somokjang So Byung-jin, the brand reinterprets the structure, proportion, and craftsmanship of traditional Korean wooden furniture through a contemporary perspective.

이번 포스터는 전통 목가구를 과거의 유산이 아닌, 오늘의 공간에서 새로운 조형적 가치를 지닌 오브제로 보여주는 데 집중했습니다. 가구를 화면의 중심에 배치하고 ‘古’와 ‘objet’를 결합한 타이포그래피를 통해 고전과 현대가 공존하는 고오브제의 정체성을 표현했습니다.

Oversized Korean characters, refined serif typography, and restrained neutral colors create a visual contrast between heritage and modernity. Generous white space allows the furniture’s natural grain and detailed craftsmanship to stand out, presenting each piece as both a functional object and a timeless work of art.